SEO Site Migration Support: Protecting Your Rankings Through Every Transition
A website migration handled without proper SEO oversight can undo years of hard-won rankings in a matter of days.
We manage the technical, strategic, and reporting aspects of your migration so your organic performance is protected throughout, and in many cases, improved.
Our site migration support includes:
Comprehensive Redirect Mapping & Implementation
We map every current URL to its new destination and implement redirects within supported CMS platforms, ensuring users and search engines are directed correctly. This minimises the risk of broken links and lost traffic.
Pre- and Post-Migration Benchmarking
We benchmark website performance, including organic traffic, rankings, and key metrics, both before and after migration. This allows us to measure the impact of the migration and address any unexpected changes quickly.
Google Change of Address Notifications
We handle all necessary notifications to Google, including Change of Address submissions, to ensure search engines recognise the migration and transfer authority from old URLs to new ones.
Ongoing Monitoring, Reporting & Consultation
After migration, we continue to monitor site performance, track rankings, and provide actionable insights. Our team works closely with you to resolve issues, optimise post-launch SEO, and maintain long-term growth.